Arra · Recruiting

Recruiting, superpowered by Starcatcher.

Arra is a recruiting firm for teams who are done with spray-and-pray agencies. Starcatcher is a sourcing agent we build for your team, and she searches alongside our recruiters. You see everything both of them do on one live dashboard.

Start with Spike Finder, a free three-minute questionnaire about the role you're hiring for. Already sitting on applicants? We read those too.

How we're different

Most agencies spray and pray. We calibrate first.

The usual playbook: take the job description, search the title, message everyone who matches. We've watched an agency pitch a founder's own engineers for the founder's own role.

Arra learns your team before anyone sends a single message. Tap any row to see how.

Start from the job descriptionStart from your company: who has thrived there, and why

Before we search, we map your company. Everyone you've hired, the paths they took, the schools, side projects and public work behind them. It becomes your company star map, and it's in your dashboard before the search even starts.

Match titles and keywordsChart the spikes this hire has to be great at

Spike Finder pins down the few things this person must be exceptional at, and the noise to ignore. Starcatcher and our recruiters search for the spikes, whatever the job title says.

Send you a long shortlistCalibrate with five profiles a day, rated by you

These are calibration slates. Real people Starcatcher found, shown to you before anyone reaches out, so you can say yes, maybe or no and why. Your reasons sharpen the search. Anyone you say yes to hears from a senior recruiter within 24 hours.

Pitch your company their wayShow you the pitch, and let you edit it

Your brand kit shows exactly how we pitch you: the selling points, the outreach messages, the questions we ask on screens. Change anything you like.

Keep what candidates say to themselvesBring you the themes candidates raise about you

Every conversation feeds your candidate insights. What excites people about you, what worries them, and what we're changing in the pitch because of it.

Take months to fill a roleMove fast, because we calibrate first

Searches drag when nobody agrees on what good looks like. We settle that before the search starts and keep tuning it every day, so there are fewer wrong turns and fewer dead-end interviews.

Go quiet for weeks after the intake callShow you every step, live

Your dashboard logs the work as it happens. Who we reached out to, screens booked, what candidates said back. You never have to wonder whether your role is being worked.

How it works

Calibrate first. Then two searches run at once.

  1. 01

    Free · every client starts here

    Calibrate with Spike Finder

    Ten questions about one role and the team it joins. Your answers teach Starcatcher what a strong yes looks like for you, and you keep the results. Start Spike Finder

    Starcatcher
  2. 02

    Your first meeting

    Meet Courtney, Arra's founder

    Courtney walks through your Spike Finder results and brings a calibrated first slate. You also get your company star map, a constellation of everyone who has thrived on your team and how they got there, plus a read on what competitors pay and pitch for the same role.

    Courtney Cook, Arra's founder
    Courtney, founder
  3. 03

    Every day

    Search in parallel

    Starcatcher finds

    She searches the public web for people with your spikes and sends you a calibration slate of five a day to rate.

    Recruiters talk

    Senior recruiters run all outreach, screens and conversations. Every message is written and approved by a person.

    Say yes, and a senior recruiter reaches out within 24 hours. Starcatcher never contacts candidates.

    She finds, they talk
  4. 04

    When it clicks

    Hire

    You pay 20% of base salary when your hire starts, minus every retainer payment you've already made. If it doesn't work out in the first 90 days, we run the search again.

    Your hire

Speed

Calibrated is fast.

Most searches drag because nobody agreed on what good looks like. We settle that first, then keep calibrating every day, so the search gets sharper while it runs.

At a consumer IoT camera company, Courtney built team after team from scratch in under a year, including an R&D engineering team. Her average time to fill on those hires was 19 days.

19days

Average time to fill while building an R&D engineering team for a consumer IoT camera company

<1year

To build a camera company's teams from zero, across the whole company

24hours

From your yes to a senior recruiter's first message

Every search is different, and niche roles take longer. You'll get an honest timeline for yours on our first call.

What you see

Watch the search happen.

Most companies have no idea what their recruiting agency is actually doing. You do the intake, it goes quiet for weeks, and you hope someone's working.

With Arra you log in and see everything: calibration slates, every outreach, every screen and what candidates said back, updated live. Fully transparent, and built on data.

Northfield Robotics Founding ML Engineer Live Example
Your recruiterSenior recruiter, Arra

Live search

Starcatcher's calibration slate on the left. The recruiting team's work on the right.

Calibration slate3 of 5 to rate

Found by Starcatcher. Nobody has been contacted yet.

Perception engineer · 6 yrs · agricultural drones Shipped on-device segmentation under a 4W power budget. Applied to your Data Engineer role in 2024. Unsure: hasn't led a team yet.

"Hardware-to-software path is exactly what we keep saying yes to."

Research engineer · robotics lab spinout Strong publication record. Every role so far has been research-only.
Embedded ML lead · medical imaging startup Owned the model roadmap from prototype to FDA submission. Odd title: "Platform Scientist." Unsure: based in Toronto, open to moving?

Two more below. The next five arrive once you've rated these.

Recruiting teamToday
  • 9:12Reached out to the perception engineer you said yes to. Message built around her drone work.
  • 10:40Screen booked with a controls engineer the team found through a robotics meetup.
  • 11:05Call notes added. Candidate asked about in-office days. Logged to candidate insights.
  • 1:30New find: former self-driving engineer, now consulting. Sent to you for review.

Say yes to anyone on either side and a senior recruiter reaches out within 24 hours.

Insights

The stuff an agency knows and never tells you.

Every search teaches us something about your team, your market and how candidates see you. We write it down and put it in your dashboard, so you can act on it.

Company star map

Example

Who thrives on your team

Paths into your team, from the people you've kept and promoted

  • Hardware into software41%
  • Second startup27%
  • Research into product18%
  • Big tech14%

So what: your job post asks for big tech experience. Your best people mostly came from hardware. Starcatcher searches there first.

From your team's public professional profiles and your ATS

Competitor read

Example

What you're up against

Base salary for Founding ML Engineer, from public postings

You$165–185k
Competitor A$170–205k
Competitor B$160–180k
Competitor C$175–195k

So what: two competitors pay more and pitch remote work. Your edge is that models ship to customers within a quarter, so that leads every pitch.

From public job postings and pay transparency data

Candidate insights

Example

How candidates see you

Themes from our conversations this month

  • The mission is why they took the call6
  • Weekly shipping changed their mind3
  • Unsure if the role is in office4
  • Heard the team is very small3

So what: four people asked about office days. We added it to the pitch and the question stopped coming up.

A theme appears once three separate candidates raise it. No names, no transcripts.

Starcatcher, Arra's sourcing agent: a woman with short curly hair in a long violet coat, mid-stride, holding a spyglass and pointing at a star that joins a constellation.

Meet Starcatcher

An agent and a recruiting team, on the same search.

Starcatcher is a sourcing agent we build and calibrate for each client. Spike Finder teaches her what a strong yes looks like for your team. Then she and our recruiters hunt at the same time, and everything either one finds lands on your dashboard.

  • She searches every corner. Public code, papers, patents, conference talks, alumni networks, the team that scattered after an acquisition. Places a title search never reaches.
  • Built on your star map and your spikes. She starts from who thrives on your team and what this hire must be great at, then finds people who fit the pattern, odd titles and career switches included.
  • Upfront about what she's unsure of. Every profile shows why she picked that person and what she's still unsure about.

She finds. People talk. Starcatcher never contacts candidates. Every message, screen and conversation comes from a senior recruiter.

Pricing

Simple, and on the page.

Spike Finder

Free

Ten questions, about three minutes

  • The spikes this hire needs, and the noise to ignore
  • Where they are in the sky
  • A walkthrough with Courtney, Arra's founder
Start Spike Finder

The Arra team

$3,000/month

Three-month minimum. Every payment is credited toward your placement fee.

  • Placement fee of 20% of base salary when you hire, minus what you've paid in retainer
  • The roles you choose, as many as you need
  • Senior recruiters on each one, with Starcatcher alongside
  • Five calibration profiles a day, rated by you
  • Anyone you say yes to, contacted within 24 hours
  • Your dashboard: star map, competitor read, candidate insights, brand kit
  • 90-day replacement guarantee

The retainer is how we know you're serious about hiring, and it's why we can go this deep on every role. It isn't extra. Every payment comes off your fee when you hire.

Already have applicants?

Your best hire may already be in your system.

Your ATS sorts résumés by titles and keywords, so strong people get buried. We read the people who already chose you.

$1/application

Application review

We read every application, new or backlog, for any role. If you hire someone we surfaced, there's no fee.

10% of base salary

Internal ATS search

A custom search of everyone who has ever applied to you, then we re-engage the ones who fit. Half our standard fee, paid only on a hire.

From a real review · Solutions Architect, computer vision

Applicant A ATS: strong match Title said computer vision. The experience was backend and LLM work.
Applicant B ATS: buried Eight years setting up lenses and lighting at a machine-vision company. Exactly the work.

Arra readApplicant B went to the hiring manager.

Most clients run all three at once. We search outside, read new applications as they arrive, and mine everyone who has applied before, all connected to your ATS.

Courtney Cook, founder of Arra

Who runs Arra

Courtney Cook

Founder · two-time founding recruiter

I've spent eight years recruiting the hires that are hardest to make: first engineers, niche technical roles, and job titles that didn't exist yet. Strong recruiters have run on gut for years. I started Arra because gut was never the whole story. The right hire comes from data: your team, your competitors, your gaps, your business goals, the spikes, and all the small signals in between. Put together, they make the formula for the hire you need. That's what I'm good at, and it's what Arra is built to do.

19 daysaverage time to fill building an R&D engineering team
Under a yearto build a consumer IoT camera company's teams from zero
  • Founding recruiter, twice. Built recruiting from zero at two startups, from the first hire up.
  • Meta. Recruited machine learning engineers. Led engineering recruiting in candidate response rate.
  • Computer vision. Built a computer vision engineering team from scratch.
  • The impossible searches. An ornithologist for an outdoor tech company. Semiconductor specialists in job titles that didn't exist yet.

Every Arra client starts with me. I review your Spike Finder results, bring your first slate, and oversee every search our senior recruiters run.

Start here

Tell Starcatcher about one role.

Ten questions now. Then Courtney, Arra's founder, walks you through what they show.

courtney@arratalent.com